KRAVs vision is: “All production and consumption is sustainable and comes from a healthy earth”. KRAV is organised as an incorporated association with, at present, 27 members. They represent farmers, processors, trade and also consumer, environmental and animal welfare interests. Around 3 000 farmers and approximately 450 companies in processing and trade are associated to KRAV. At present there are more than 5 500 KRAV-certified products. Five certification bodies carry out inspections according to KRAV standards.

KRAV has adapted the standards to IFOAM Basic Standards. The KRAV standards also fulfil the EU standards for organic production in the regulations (EC) No 834/2007, (EC) No 889/2008 and (EC) No 967/2008. In some cases the KRAV standards are stricter than the EU standards. The KRAV standards encompass more areas, such as certification of restaurants and industrial kitchens, fishing, and textiles. KRAV’s work to improve standards is an ongoing process and standard changes will be published at least two times per year on KRAV’s website. See: http://www.krav.se/